Why use branded merchandise? The benefits of promotional products.

There are many reasons to use branded merchandise to promote yours or your client’s business. Whether it’s to improve visibility, gain an edge over competitors or to instil an air of professionalism and confidence, we’ll explore the importance of these products in all industries universally.

Improving brand awareness:
Tangible items such as mugs, water bottles and cushions are a very effective marketing tool to express a brand. More memorable than the mundane business card, these items can be used in a variety of ways to portray a brand’s ethos, values and messaging. To entice an audience and stand out from the crowd it is important to grab a customer’s attention and provide them with a memorable experience. By adorning physical products with logos, names and slogans, you move away from the digital world and elevate your brand into a new line of marketing. Viewed an extension of the company, this style of advertising is a cost-effective way to boost awareness and amplify your reach to a new prospective audience.

Brand recall:
Reaching new customers is important but looking after your existing can be rewarding too! Distributing branded merchandise can act as a continuous reminder without being intrusive. Pro-longed, subliminal exposure to a brand will keep your name in the forefront of a customer’s mind, building a sense of trust and familiarity, making it more likely for them to remember you when making a purchasing decision. 89% of individuals who have been given a promotional product within the last two years can remember the name of the company. These every day, lifestyle products such as totes, tea towels and coasters can therefore be used as powerful marketing tools. Customers tend to hold on to an item that offers a functional value to them, keeping your brand in constant view and generating a lasting impression. This also exposes your brand to other individuals, increasing recognition and recall.

Generate new business:
As well as gaining recognition, branded products can also generate an impact and initiate an interaction with prospective clients, especially at events. Tablecloths and bunting are a great way to generate an impact. To capture the attention and intrigue of the correct target market it is important to use eye-catching personalisation on products that resonate with your brand. Often the quality of this merchandise is directly associated with the quality of the brand that it represents so, choosing premium, well-designed items will generate a positive perception of your company. 85% of consumers will transact with a business after reviewing a promotional product, giving yours or your client’s brand the edge over competitors, particularly in a crowded market.

Customer loyalty – Build a sense of belonging:
It is very important when promoting a brand to create a meaningful connection, without this many sales will become one-off purchases, resulting in a poor customer retention rate. Customer loyalty is key to the successful of a business, which is why it is important to foster and nurture a relationship between brand and consumer. This sense of belonging generates a deeper connection which can be further enhanced by gestures of appreciation like a promotional gift such as a keyring.

Support promotional campaigns and events:
Branded goods can also be used to feature at promotional events or support individual campaigns. These products can be tailored to any requirement, allowing you to market in a creative, forward-thinking way, separating you from competitors. They are also great at driving sales and help to achieve marketing goals. 70% of customers are willing to purchase a product from a brand after receiving a gift, making them a great incentive. Alternatively branded merchandise offers a resale opportunity to generate an addition revenue stream. These purchases then act as a continuous advert by those who choose to wear your logo loud and proud!

To summarise, branded products is a fantastic way to boost brand awareness, amplify reach, drive sales and attract new customers. With a huge range of products, BMPM® can provide yours or your client’s business with all the merchandise required for success, offering incentives to prospect clients, gestures of appreciation to existing customers and deliver messaging at events or for campaigns. Take a look at full range of products and begin your branded journey here.